Astute BI gives you so much more than just demographics; it shows you exactly when your customers visit, their player behaviour and game preferences so you can target your marketing with precision. Gain insights from combined gaming and POS data and engage your loyal players beyond the gaming floor.
Most valuable players
Know who your most valuable players are and look after them. With new insight you can tailor your customer rewards to make them more appealing. Discover which games are most popular within your loyalty tiers and ensure the games that deliver results for your venue remain available.
Increase your marketing return on investment
With rich information at your fingertips you can stretch your marketing budget further, set strategy based on proven behaviour and seasonal patterns, and accurately measure your results.
Take your internal insights and apply them to your customer acquisition and retention strategies – watch your venue and revenue grow.
Get a comprehensive view of what games your customers like.
Targeted marketing is easier when you know exactly when your customers visit, where they live and demographic information.
Make your customer rewards more meaningful by selecting what you know will appeal to individual members based on their gaming patterns.
You'll be able to see if your marketing promotions hit the mark or if they need fine-tuning to get the results you want
Take the guess work out of planning by knowing what your customers prefer.
No need to rely solely on anecdotal reports about your members, see for yourself how your members really interact with your venue.
Astute Player Intelligence Reporting has a range of daily reports to make it easier for you to see what your customers are doing when they visit your venue:
See your key figures – turnover, average spend by visit and member visitation – at a glance with this summary dashboard.
Learn what games particular members like and what the underlying return is to your venue so you can make sure the members most valuable to you are well looked after.
Get a quick visual on member activity in terms of member spend and visit frequency. Plan your promotional activities to target particular members.
Learn all about your customers – gender, age, location – then target your advertising to reach the demographic and geographic areas that matter.
Discover what games are most popular amongst your loyalty tiers and ensure that the games that deliver results for your venue remain available.
Slice and dice your way through your Gaming, POS & Player data to produce the exact reports you want, when you want them.
